Tip of the Day-How to Handle The Bluffing Bride

In Tips for Bridal Salons on April 15, 2009 at 12:25 am

This one is for salon owners who are new to the business. Of course every new business owner expects everything to go smoothly with your customers. If not, you at least hope that your calm demeanor, reliable experience and (sometimes sickly) sweet voice will help you solve any problems that may arise. But often times, no matter how nice you try to explain something, no matter how clear your point may be, no matter how specific your store policies may be, you will always have the bride who cannot be reasoned with. Let’s discuss her background for a moment.

First of all, she’s the bride-which automatically means she knows more than you. She will let you know this. Now as soon as the problem is presented, you will discover that her mom is a seamstress, her father works for a TV station, her sisters are all wedding planners, her brother is a lawyer, and her friends all work in retail.

Over time, you will find out that most, if not all brides, are just bluffing. Her mother is a seamstress only if you count sewing badges on her Girl Scout vest when she was 8. The closest her father comes to working in TV is watching the nightly news. Her sister may have already planned her wedding in the past, thus making her a “wedding planner.” And her brother’s favorite movie may be My Cousin Vinny, but in real life, he’s nowhere near an attorney.

So as soon as I hear a bride (or bridesmaid) use the “Give me what I want or I’ll ruin you” scare tactic, I know that our conversation is almost over. I simply respond “You do what you have to do then.” I guarantee that she’ll either be out of my store (or slam the phone in my ear) within the next 5 minutes. Most of the time, I’ll never hear from her again, except if she decides to write a review about her experience online. But chances are you’ve lost her at that point anyways (and an even better chance that she’s in the wrong, which is why is why you didn’t give in to her in the first place.) But we’ll discuss these evil online reviews and how to fight back against them next week. In the meantime, don’t worry when a bride tells you that you’re going to hear from her lawyer. If you want to have a little fun, ask her what law firms he works for and watch her eyes dart in panic before she avoids the question and stomps out of the store. 🙂

  1. I get that people in certain occupational areas need to have a place to vent about how awful their customers are, but I never expected to see a whole website devoted to it. Furthermore, a link to this blog was listed amid online reviews for Demetrios. Surprised you would make this sort of information so public in an area brides-to-be would frequent. It’s bad business and in the end will hurt your and other *true wedding professionals* in the process.

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